Social Media Journalism
in Professional Short Certificate CoursesAbout this course
Program Objectives:
· Equip Participants with Modern Journalism Skills: Provide a comprehensive understanding of how to effectively gather, verify, and report news using social media platforms.
· Enhance Content Creation Abilities: Teach participants how to create engaging multimedia content tailored for various social media channels.
· Promote Ethical Journalism Practices: Ensure participants are well-versed in the ethical and legal considerations specific to social media journalism.
· Develop Audience Engagement Strategies: Help participants build and maintain a strong online presence and community through strategic engagement.
· Improve Analytical Skills: Train participants to use analytics tools to measure the impact of their content and make data-driven decisions.
Program Requirements:
- Educational Background: A background in journalism, communications, or a related field is recommended but not mandatory.
- Technical Requirements: Participants should have access to a computer with a stable internet connection. Familiarity with social media platforms is beneficial.
- Software Requirements: Basic knowledge of multimedia editing tools and data analytics software is advantageous but not required as the course will cover these.
Modules:
ü Introduction to Social Media Journalism
· Overview of social media platforms
· The role of social media in modern journalism
ü News Gathering and Verification
· Techniques for sourcing news on social media
· Tools and methods for verifying information
ü Content Creation and Storytelling
· Best practices for creating multimedia content
· Writing, photography, videography, and live streaming
ü Audience Engagement and Community Building
· Strategies for growing and nurturing an online audience
· Methods for encouraging interaction and participation
ü Ethical and Legal Considerations
· Privacy, copyright, and responsible reporting
· Ethical dilemmas and case studies
ü Data Analytics and Performance Measurement
· Introduction to social media analytics tools
· Measuring and interpreting key metrics
ü Crisis Reporting and Real-time Updates
· Reporting during breaking news events
· Managing real-time updates and information flow
Intended Participants:
- Aspiring Journalists: Individuals looking to enter the field of journalism with a focus on digital and social media platforms.
- Media Professionals: Journalists and media personnel aiming to enhance their social media skills.
- Communications Specialists: Professionals in PR, marketing, and corporate communications seeking to leverage social media for news dissemination.
- Students: University and college students in journalism, communications, media studies, or related fields.
- Freelancers and Bloggers: Independent writers and content creators wanting to expand their reach and impact through social media.
