E-Public Relations

E-Public Relations

*Program Objectives:*

- To equip participants with the knowledge and skills to conduct effective public relations activities in the digital space.

- To enable participants to build and maintain positive online relationships with key stakeholders.

*Program Requirements:*

- Basic understanding of public relations principles

- Familiarity with social media platforms

*Modules:*

1. Foundations of Public Relations

2. Digital Media Landscape

3. Online Reputation Management

4. Influencer Engagement Strategies

5. Social Media Monitoring and Listening

6. Crisis Communication in the Digital Age

7. Practical Application: Developing an E-PR Campaign

*Intended Participants:*

- PR professionals

- Communication managers

- Brand ambassadors