Digital Strategic Communication

Digital Strategic Communication

*Program Objectives:*

- To develop participants' understanding of strategic communication principles in the digital realm.

- To empower participants to design and implement effective digital communication strategies.

*Program Requirements:*

- Familiarity with social media platforms

- Basic understanding of communication principles

*Modules:*

1. Fundamentals of Strategic Communication

2. Digital Communication Landscape

3. Audience Analysis and Segmentation

4. Content Strategy Development

5. Campaign Planning and Execution

6. Measurement and Evaluation of Digital Communication

7. Practical Application: Crafting Digital Communication Strategies

*Intended Participants:*

- Communication professionals

- Public relations practitioners

- Marketing executives