Digital Entrepreneurship

Program Objectives:

ü  Develop Entrepreneurial Skills: Equip participants with the knowledge and skills to start and manage a digital business.

ü  Harness Digital Tools and Platforms: Teach participants to effectively use digital tools for business growth.

ü  Create and Implement Business Plans: Guide participants through the process of developing comprehensive business plans.

ü  Foster Innovation and Creativity: Encourage innovative thinking and creative problem-solving in digital entrepreneurship.

Program Requirements:

• Educational Background: Basic understanding of business principles is beneficial but not required.
• Technical Requirements: Access to a computer with internet connection.
• Software Requirements: Familiarity with digital tools and platforms is advantageous.

Modules:

ü  Introduction to Digital Entrepreneurship

·         Overview of digital entrepreneurship and its landscape

·         Key characteristics of successful digital entrepreneurs

ü  Business Idea Generation and Validation

·         Techniques for generating and validating business ideas

·         Market research and analysis

ü  Digital Tools and Platforms

·         Overview of essential digital tools for entrepreneurs

·         Using social media, e-commerce, and other platforms

ü  Business Planning and Strategy

·         Developing a comprehensive business plan

·         Strategic planning and execution

ü  Marketing and Sales

·         Digital marketing strategies for entrepreneurs

·         Sales techniques and customer acquisition

ü  Funding and Financial Management

·         Exploring funding options and financial planning

·         Managing finances and budgeting for digital businesses

Intended Participants:

• Aspiring Entrepreneurs: Individuals looking to start a digital business.
• Small Business Owners: Business owners seeking to expand their online presence.
• Freelancers and Consultants: Independent professionals aiming to grow their digital ventures.
• Students: Individuals studying business, marketing, or related fields.