Corporate Social Media Management

Program Objectives:

ü  Develop Strategic Social Media Plans: Teach participants to create and implement effective social media strategies aligned with corporate goals.

ü  Enhance Content Creation Skills: Provide techniques for creating engaging and brand-consistent content.

ü  Improve Community Management: Equip participants with skills to build and maintain a strong online community.

ü  Utilize Analytics for Decision Making: Train participants to use social media analytics for measuring success and guiding strategy.

Program Requirements:

• Educational Background: Knowledge of basic marketing principles is recommended.
• Technical Requirements: Access to a computer with internet connection.
• Software Requirements: Familiarity with social media platforms and tools.

Modules:

ü  Introduction to Corporate Social Media Management

·         Overview of social media's role in corporate strategy

·         Key platforms and their unique features

ü  Strategic Planning

·         Developing comprehensive social media strategies

·         Aligning social media goals with corporate objectives

ü  Content Creation and Curation

·         Creating engaging and relevant content

·         Best practices for content curation

ü  Community Management

·         Building and nurturing an online community

·         Handling customer service and engagement

ü  Analytics and Performance Measurement

·         Using analytics tools to measure social media performance

·         Interpreting data to inform strategy

ü  Crisis Management and Reputation

·         Managing social media crises

·         Strategies for maintaining and restoring reputation

Intended Participants:

• Marketing Professionals: Individuals responsible for corporate social media management.
• Brand Managers: Those focusing on maintaining and enhancing brand image online.
• Public Relations Specialists: Professionals managing corporate communication and engagement.
• Business Owners and Entrepreneurs: Individuals looking to enhance their social media presence.